WORK

Multidisciplinary Visual Designer

How to rebrand a regionally rooted craft beer brand in a cool, modern way while staying authentic? How can this identity be consistently applied across product ranges?

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Brand

Rima Brewery, based in Rio Maior, Portugal. The new logo blends Rio Maior's salt pyramids with a hop flower, offering a fresh, modern twist. To maintain continuity, i've retained the digital collage style and improved it, ensuring vibrant illustrations adorn all products, communication and packaging.

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Core Range

The custom label format and a collage-style illustration with a negative triangle on the back, makes these bottles instantly recognizable on shelves. The beer names are inspired by local fauna, brought to life through the playful animal illustrations.

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Salty River Range

I aimed for a distinct image from the core range, maintaining the digital collage style and custom label cutout. The design depicts a landscape where a river winds through salty mountains, conveying the fruits found in the beers.

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