As a long-standing partner, OG&A entrusted the studio with the challenge of modernizing its visual identity. Renowned for pioneering festivals with bold, dynamic imagery that continues to push the boundaries of the industry, OG&A required a system that was both fresh and versatile.

HAGA’s solution was a custom-typography logo that retained the iconic orange hue — ensuring continuity with the past while creating a flexible canvas for new creative expressions. The duotone visual language, driven by strong typographic elements, establishes a clean, contemporary foundation that can elegantly host a wide range of future visuals while still reflecting the brand’s innovative spirit.