Mescla — a name that both names the experience and defines it—captures the essence of this multidisciplinary festival. Here, music, art, gastronomy, wine tasting, yoga, and wellness converge. The key challenge was to create a visual identity both inclusive of all facets and fresh, signaling a vibrant new arrival to the city’s cultural calendar.

The lettering blends different typefaces, visually echoing the idea of mixture and diversity. The festival’s visual system evolves into an abstract, sculptural world—soft, organic forms that seem shaped by nature itself. These fluid shapes evoke rock contours, art installations, or gentle landscape reliefs. Layered and overlapping, they create a sense of tactile depth and movement.