ABCOFFEE is a school dedicated to the art and science of coffee — from extraction methods and roasting to latte art and barista training. As the school entered a new stage of growth, it needed an updated identity that reflected both its expertise and its place in the vibrant world of specialty coffee.

The rebrand positioned ABCOFFEE as a true authority in the field, while speaking the same visual language as today’s dynamic barista and coffeeshop culture. A bold yet elegant typographic logo, paired with custom iconography and refined graphic elements, created a system that feels expert but approachable.

The identity extends beyond the classroom into stylish merchandising and communication materials, reinforcing the school’s mission: to teach everything about coffee while connecting with a new generation of coffee professionals and enthusiasts.