Ethiack needed a distinctive brand to establish their market presence and stand out from competitors.

The custom edgy lettering, featuring pixel-loss details, symbolizes the digital vulnerabilities they aim to prevent. The letter 'E' creatively represents the multiple paths hacking can take, emphasizing their expertise.

A bold green color sets them apart from competitors, infusing the brand with a tech-inspired, Matrix-like vibe. Complementing this, a monospaced font completes the cool, modern aesthetic suited to a forward-thinking tech company.