DUURA is a natural cider company with a "minhota" soul. His mission is to revive the traditional art of cider making in the region, using the "porta da loja" apple variety. These apples are known for their thick skins, which inspired the name "DUURA", that means hard.

For this revival, I developed an illustration style that blends the old with the new. A classic engraving-style apple is reimagined with modern, artistic, hand-drawn doodles, transforming it into something uniquely cool and contemporary.

The logo is designed to be dynamic, reflecting the handcrafted essence of the illustrations. The central 'U' changes with each reference, tying directly to the main illustration for a cohesive yet distinctive identity.