Bravado, a 100% natural, vegan handcrafted hot sauces brand, sought our expertise to craft their identity. Inspired by their cool, flavorful project, I envisioned a quirky cactus mascot embodying the brand's laid-back vibe. The logo, with its rough texture and spicy B symbol, captures the brand's essence. The cactus mascot, featured across all materials, adds humor and reinforces the brand's personality.