LUPUM is one of the oldest portuguese craft beers, internationally known for creating strong beers in their wild farm in northern Portugal. Their rebel essence and mindset are unique and we wanted to capture it in this new identity, from the naughty wolf with the hopped beard logo to the rough handwritten brush font.
The labels are rough, with bold handwritten copper font with the style name, and the naughty wolf highlighted in the front, a colored band on the bottom to easily identify the different beers on a shelf and a torn top edge to reinforce the untamed side of the brand.