Cerveja Letra wanted to redesign their “LETRA ON OAK '' range, a range of barrel aged beers and approached us to do the task.

We wanted to create a typographic logo, to make a connection to the umbrella brand LETRA (that means “letter”) but, at the same time, we wanted to design a symbol that could be easily applied in merchandising, for example. We choose the “O” to be the symbol, inspired by the barrel’s top.

For the labels we were inspired by the watercolor technique, since the randomness of the ink drop spreading on the paper is similar to the spontaneous and unpredictable process that occurs inside the barrels. We created a different organic shape label for each reference and a color code to help identify the different beers.