The challenge was to design the visual identity for the 2025 edition of Portugal’s largest craft beer festival — Porto Beer Fest — a celebration of beer culture, friendship, and the city itself, set in a true green oasis in the heart of Porto.

Over the years, the festival has earned major awards for sustainability and ecology, and this green wave became the main inspiration behind the new image. The visual concept captures the spirit of togetherness and the festival’s deep bond with nature — with music, hops, and good beer blooming through the concrete jungle.

From the main poster to the official beer cups, the 2025 identity was crafted to be versatile, vibrant, and unmistakable — a system that evolves across every touchpoint without ever losing its energy or character.