Art Director, Designer and Brand Strategist. Focused on enhancing brands' visual communication.
WHO
I’m Hugo, an Art Director, Designer and Brand Strategist, messing around with pixels and pushing creative boundaries.
From communication agencies and in-house creative teams to freelance projects, my work spans audiences, industries, and scales—collaborating with tech-med startups, F&B brands, cryptocurrency pioneers, ethical hackers, fashion labels, and even football clubs. Along the way, I’ve developed a keen sensibility for people and brands, paired with a sharp understanding of how to connect them.
WHAT
Art Direction, Visual Strategy, Brand Identity, Brand Guidelines, Illustration, Packaging, Infographics, Iconography, UI & UX Design
FOR WHOM
Abduction Beer . Algarve Rock Brewery . ARTBEERFEST . Aveiro Craft Beer Fest . BAR&BEER Magazine . Bravado Hot Sauce . BREW! Coimbra . Bombarda . Cerveja Burguesa . Can In Line . Catraio . Circunflexo . C*azedu - Wild At Heart . Cerveja Letra . Cerveja Vadia . Duura Natural Cider Co. . Ethiack . Equal Food . Festival Maresia . Festival Vinhos do Futuro . IZZU . Juguetes Perdidos . Kureiji . Lupum Wild Brewery . Lisbon Beer Generation . MADAM Lindinha Lucas . MØM Brewers . Ophiussa . Observador . Pazuz . Pêro . Porto Beer Fest . Público . Privacy Matters . Rabauw Craft Beer . Rima Craft Beers . Rissoleta . Sidra Talks . Sidrama . Cerveja Sovina . Senzu Coffee Roasters . Typographia . The Drunken Pharmacist
WHERE
I’m happier when surrounded by people, that's why I’m currently based in beautiful CRU Creative Hub, in the heart of Porto's creative district.
If you have a visual challenge, a friend of a friend with a new project or just want to say hi, drop me a line or drop by CRU coffee shop to have a chat and have a proper beer or coffee.