HAGA studio

Working Globally

Art Direction, Brand Design and Strategy

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How do you celebrate 100 years of brewing history in Coimbra?

To mark a century of beer tradition in Coimbra, PRAXIS commissioned a traveling exhibition that could tell the story of local brewing culture in a visually compelling way. The solution was a series of infographic panels that chronologically highlight the most significant moments of beer production in the city. Using the brand’s vast archive of imagery from Praxis, Topázio, and Onyx, we created dynamic collages enriched with historical photos, vintage labels, and original documents.

Designed to be exhibited at festivals and cultural events, the panels combine clarity and storytelling, allowing visitors to engage with the heritage of Coimbra’s brewing history while reinforcing PRAXIS’s role as its custodian and innovator for the future.

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