How can Porto's craft beer scene be transformed into a celebration, and how can this energy be captured in a single image year after year?
Capturing Porto's essence in a single image seemed daunting. How do I convey its status as a craft beer haven, home to a important portion of Portugal's breweries in a appealing image?
The answer layed in crafting a hipster bearded character, symbolizing the city's vibrancy, mixed with the city and become the city itself, pouring beer to the people. This character embodies the spirit of Porto, its diverse locales, and the warm hospitality of its inhabitants.
The biggest challenge over the past six years has been creating unique artworks each year while maintaining the beard character as the central focus. This character needed to resonate with the city's people and capture the essence of the big party that PBF represents.
In addition to the festival poster, all visuals were designed to be adaptable across various platforms, including the official glassware, advertising, signage, and more.
